The new stores are the latest Amazon Fresh locations in California to feature Just Walk Out. Of the 30 Amazon Fresh stores (locations at end of article) opened to date, 14 are in Southern California. Each of the three stores – located in Mission Viejo, La Verne, and Murietta – measures approximately 35,000 square feet and features Amazon’s “ Just Walk Out ” technology. The additions position the company to better compete with Walmart, which has not only been growing its delivery and pickup program, but is also already the largest grocery retailer in the country.īy this August, Amazon added 18 markets under the Fresh service, including Miami and Atlanta.Įditor’s note: This story has been updated to reflect the correct location of the Amazon Fresh warehouse.Shoppers in Southern California have several new options for skipping the checkout line when they buy groceries.Īmazon is opening three new high-tech Amazon Fresh grocery stores in the Southern California market. But with a limited number of Whole Foods locations to fill grocery orders, Amazon has steadily been increasing its grocery footprint with the Amazon Fresh warehouses. Orders over $35 now come without added fees, unless shoppers want to pay $4.99 for one-hour delivery.Īmazon first began its foray into groceries after acquiring Whole Foods in 2017. In October, Amazon dropped the extra fee for members, who already pay $119 a year.

When Amazon Fresh first launched in select markets, Prime members still had to pay an extra $14.99 to use it. Related: Who does grocery delivery best, Amazon Prime Now, Instacart, Walmart or Shipt? Prime Now will still handle Whole Foods grocery deliveries. Amazon Fresh also offers cleaning supplies, personal care items, health items, popular electronics and toys. This means Tampa Bay Prime shoppers can now have grocery brands, produce and perishables delivered that organic-focused Whole Foods doesn’t sell.

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